Why Porto is becoming one of Europe’s hottest cities

In the Age of Exploration, Portugal discovered the world. But ironically, it hasn’t been until recently that world started discovering this cool-AF country the size of Indiana. Even if you have been to this sliver of the Iberian Peninsula, most travelers only make it as far as Lisbon.

They have no idea Portugal’s second city — recently named Europe’s 2022 Leading City Destination by the World Travel Awards — is its star. 

But Porto isn’t exactly warm and welcoming.

The city of 263,000 is in the north where it’s always a good 5 to 10 degrees cooler than Lisbon, and locals are still getting used to tourists (until 2015, downtown Porto was nearly as dangerous as Brownsville, Brooklyn).

But it feels refreshingly real in a way that other international cities teeming with influencers and expats don’t. 


Winding with the Douro River, Porto is a raw city overflowing with history, wine and culture. It’s also kind on the bank balance.
Winding with the Douro River, Porto is a raw city overflowing with history, wine and culture. It’s also kind on the bank balance.
Daniel Rodrigues

Plus, getting to Porto has never been easier. In December, TAP Air added nonstop service from Newark (starting at $500, roundtrip), twice a week.

The flight is just under seven hours, and arrives midday, so you have plenty of time to wander the cobblestone streets of downtown — designated a UNESCO World Heritage Site — before catching the sunset at Matosinhos Beach. 

Unlike Lisbon, which is at least an hour’s train ride from the Atlantic, Porto is just a 15-minute Uber ride from the coast.


Ride the waves with the aid of a pro.
Ride the waves with the aid of a pro.
Courtesy of Onda Pura Surf Center

Because Matosinhos is man-made and sandy as opposed to rocky, it’s an ideal place to learn to surf. In fact, Onda Pura, owned by a John Stamos doppelganger named Marcelo, is by far the best surf school in the country. 

Of course, the No. 1 water-based attraction in Porto is the Douro River. It forms the southern border of the city before carving its way through the adjacent Douro Valley. 

These terraced rolling hills, dotted with vineyards as far as the eye can see, are home to the world’s oldest demarcated wine region. In fact, the Douro Valley is the birthplace of Porto’s namesake, port wine.


You can’t come to Porto without indulging in a glass of the fortified sweet stuff. Start at the World of Wine, the world’s largest wine museum.
You can’t come to Porto without indulging in a glass of the fortified sweet stuff. Start at the World of Wine, the world’s largest wine museum.
Courtesy of World of Wine

In 2020, while most cities were still trying to recover from the pandemic, Porto celebrated the opening of the world’s largest wine museum, World of Wine.

The sprawling $100 million complex (which will wow you, true to its acronym) is just a 10-minute walk from the city’s beloved Dom Luís I Bridge. If the double-decker metal arch bridge looks familiar, it’s because it was designed by a student of Gustave Eiffel’s.

 Indeed, what Porto lacks in skyscrapers (its tallest buildings are a 12th-century cathedral and the head-turning Tower of Clérigos) it more than makes up for with bridges. The Porto Bridge Climb is basically a junior-varsity version of Sydney’s and crosses what was once the largest concrete arch in the world. 


Stop by Porto's most famous bookstore, Livraria Lello.
Stop by Porto’s most famous bookstore, Livraria Lello.
Miguel Pereira

Speaking of superlatives, Porto is also home to the world’s most Instagrammable bookstore. Nicknamed the Harry Potter Library (because, legend has it, this historic architectural jewel inspired former Porto resident J.K. Rowling), Livraria Lello is easy to find. Just look for the line of people that wraps around the block. During the summer, Lello receives 10,000 visitors per day — most of whom come to see the whimsical red staircase. 

For the city’s answer to New York’s pizza slice and a vegan’s worst nightmare, pop into any traditional restaurant and order a francesinha. This beer sauce-covered calorie bomb is a sandwich consisting of steak, hamburger, sausage, ham, cheese and a fried egg. 

Better yet, get a three-course fresh seafood dinner in a sit-down restaurant for just $10, wine for $1. 

Hotels in Porto are just as cheap. Rates at the four-star Hotel Carris Porto Ribeira start at just $80. Even the five-star Hilton Porto Gaia, which opened last year in the wine cellar district, has rooms for under $200 per night. 


Torel Avantgarde offers guests ridiculous views of the city.
Torel Avantgarde offers guests ridiculous views of the city.
Luis Ferraz / Torel Avantgarde

For the best views of the city, check into the boutique Torel Avantgarde. Rooms start at $250 with a buffet breakfast for two included. 

But the good times won’t last: soon digital nomads and influencers will arrive in droves. So, take advantage of the exchange rate and go now. No regrets until the francesinha binge.