Sunburn blush trends with celebrities like Hailey Bieber

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Sunburn blush is summer’s hottest beauty trend — and you don’t have to risk UV damage to give it a spin.

Rather, it’s all about the magic of makeup; skip the Kardashian-style contour and sweep the blush of your choice on the apples of your cheeks and across your nose in a “W” shape, making sure to hit the same points as the sun’s rays would.

The rosy look has been making the rounds on TikTok in a big way recently, and plenty of celebrities are on board as well.

Hailey Bieber — whose 2019 Pop magazine shoot serves as the inspiration for many #SunburnBlush fans on social media — recently shared a TikTok in which she used Make Up For Ever’s Ultra HD Face Essentials Palette ($83) to achieve a summery, sun-kissed flush.

Bieber’s also a fan of Olio E Osso’s Lip & Cheek Tinted Balm ($28).

Addison Rae was another early adopter of the sunburnt blush craze; in a TikTok beauty tutorial posted in early May, the Louisiana native generously applied her Item Beauty Blushin’ Like Cream Blush ($16) not only on her cheese and nose, but also across her forehead.

addison rae with blush
TikTok superstar Addison Rae favors a flushed look.
addisonrae/Instagram

The Soft Pinch Liquid Blush ($20) from Selena Gomez’s Rare Beauty brand is similarly perfect for tackling the trend; while one drop of the highly pigmented product per cheek is enough for an everyday flush, those seeking a faux burn can easily add more.

And while skipped-the-SPF cheeks pair well with an otherwise fresh face, leave it to Rihanna to prove heavy blush can play well with bold lips and shimmery eyes, too.

rihanna with blush on
Rihanna paired her sunburn-inspired blush with a bold berry lip.
badgalriri/Instagram

Want to embrace summer’s sunniest trend without baking by the beach? Take a cue from these sun-kissed stars and try one of the products below.

rare beauty blush

Rare Beauty by Selena Gomez Liquid Blush ($20)


fenty beauty blush

Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush ($22)


item beauty blush from addison rae

Item Beauty by Addison Rae Blushin’ Like Cream Blush ($16)


hailey bieber's blush

Olio E Osso Lip & Cheek Tinted Balm ($28)