Ranking the best and worst Women’s World Cup 2023 kits

Although the FIFA Women’s World Cup is scheduled to kick off on July 20 in Australia and New Zealand, the competition has already begun — in kits, that is.

Throughout the months leading up to the highly anticipated event, each team’s colors, patterns, dots, stripes and splatters were revealed.

The women’s uniforms are notoriously fun, experimental and largely wilder than the men are willing to push for, and for the World Cup 2023 lineup, some are coming as a pleasant surprise and others as deeply questionable. 

So, if you usually select a team to support based on your preferred aesthetic, you may find these run-downs on the best and worst of this year’s Women’s World Cup kits helpful.

The Goals

Nigeria

The combination of neon colors between both the home and away kits put Nigeria as one of the most unique on the list.

The bright green uniform paired with the black fun-patterned jersey stays in line with the Nigeria men’s kits from the 2018 World Cup designed by Nike that prompted a street-style trend across the world.

Once again, these are kits people can commit to without fear of them staying in their closets.

Nigeria never falls short in its getup each year, and this year it continues to stay at the top.

Japan

Adidas has changed it up for the Japanese women this year and for the better, earning them a top spot.

The away kits are in honor of the Mount Fuji sunsets, and they are subtle and simple in design yet will be captivating in contrast to the grass of the field.

The 2011 champions will still traditionally sport the Samurai Blue home jerseys this year, which were also worn by Japan’s men’s team in Qatar last year.

Jamaica

This is the first time Adidas has dressed the Reggae Girlz, and they have delivered.

These kits are slick with dark chocolate brown and classic yellow paired with green pinstripes.

The design is simple yet well thought out and will leave Jamaica as some of the best dressed of the World Cup.

The Misses

United States

Nike missed the mark for the defending champions this year.

The blue paint splatter on the white home jerseys resembles kindergarten, or yet, preschool arts and craft time that needed to be done in less than five minutes in order to return to playtime.

As for the away kit, the royal blue paired with the orangey-red is hard on the eyes and the design of the shirt almost looks like a rug pattern or your static television.

Hopefully, the fabric doesn’t blend into the play.

Argentina

While the traditional blue stripes hold Argentina high, the women’s away kit by Adidas has landed them at the bottom.

The mesh-colored black jersey was made with the intention of resembling the country’s mountainous landscape, yet it falls flat and fails to be anything special from the rest.

Colombia

The Guardians of the Galaxy or Thanos may like this away kit, but that may be about it.

The pink and navy collab was made to symbolize the federation colors of red, yellow, and blue, as if they’re reflecting on the water of the Caño Cristales River, or the “River of Five Colors” but it more looks like a Marvel-related promotional shirt.