Gen Z loves the ‘wife beater’ tee — but they’re canceling the name

The “wife beater” is canceled — along with blond hair, skinny jeans, thumbs-up emojis and everything else Gen Z has declared uncool, or “cheugy.”

Not the actual article of clothing itself, of course — the sleeveless white tee, or A-shirt, once widely associated with the stereotypical blue-collar male and immortalized in pop culture by macho Marlon Brando in 1951’s “A Streetcar Named Desire,” is hotter than ever with the younger generation, and can even be spotted being worn by celebs like “The Bear” actor Jeremy Allen White.

Just don’t call it, well, you know.

While origins of the controversial moniker are unconfirmed, sources cite a 1947 murder case involving a Detroit man who was arrested for beating his wife to death and photographed wearing the infamous top.

These days, the so-called kinder, gentler generation has come up with a new name for the controversial classic: “wife pleaser.”

On TikTok, #wifepleaser boasts more than 11.4 million views, while #wifepleasertank has racked up 13.9 million. Trendsetters on the app rejoice at the arrival of “wife pleaser” summer, flaunting the wardrobe staple in viral “fit checks” and excitedly reviewing the “best brands” on the market.

“We all grew up hearing the term ‘wife beater,’ and we understand why a hundred years ago that name would have made perfect sense,” popular Gen Z fashion influencer Jace Martinez, 24, told The Post. “But in 2023, it doesn’t sit right with a lot of people to casually throw around the term … in a culture that no longer normalizes domestic violence.”


"wife beaters" T-shirts are now known as "wife pleasers"
The infamous white undershirt worn by Marlon Brando’s brutish husband character in 1951’s “A Streetcar Named Desire” (left) has been replaced by the more Gen Z-friendly “wife pleaser” worn by A-listers like “The Bear” star Jeremy Allen White.
NY Post/Everett Collection/Backgrid

Jeremy Allan White wearing white tank running errands
White bared chiseled biceps while wearing a “wife pleaser” on a recent outing in Los Angeles.
Javiles/Bruce / BACKGRID

jeremy allan white wearing wife pleaser tank
The sleeveless undergarment has become a wardrobe staple for the summer months.
Javiles/Bruce / BACKGRID

Fashion flashback: Marlon Brando as the brutish woman abuser Stanley Kowalski in the classic 1952 film version of Tennessee Williams' "A Streetcar Named Desire."
Fashion flashback: Brando as the woman abuser Stanley Kowalski in the film version of Tennessee Williams’ “A Streetcar Named Desire.”
Courtesy Everett Collection

The rehabilitation of the undergarment’s image comes in the wake of #MeToo — the viral movement sparked by assault allegations against now-disgraced movie mogul Harvey Weinstein.

Multiple alternatives to “wife beater” have been offered up in recent years — “The Simpsons” once used the term “wife blesser,” while “Queer Eye” star Jonathan Van Ness dubbed it a “wife lover” — but none really stuck until now.

“‘Wife pleaser’ has become a pretty common term among TikTok users who discuss men’s fashion and style topics,” Martinez, from Texas, said. “It’s kind of hard to avoid, given that the white undershirt is where a lot of outfits begin.”


Man in white tank looking at phone
“‘Wife-pleaser’ has become a pretty common term among TikTok users who discuss men’s fashion and style topics,” said one young fashionista.
Getty Images/iStockphoto

And while the overwhelming majority of fashion-forward TikTokers agree on the idea of the rebrand, some are pushing back on the term “wife pleaser,” calling it “cringe,” while others ask if a simple “undershirt” or “tank top” wouldn’t suffice.

“Whoever woke up one day and decided, ‘Oh yes, let’s replace wife beater with the term wife pleaser,’ and didn’t think it was just gonna be the grossest, most ickiest terminology for a tank top in the world was sick in the head,” NYC content creator Sara Feigin fumed in a TikTok clip.


Man in white tank top
Thanks to TikTok, there has been a mass adoption of the term “wife pleaser” in an attempt to rebrand the tank.
Getty Images/iStockphoto

Fellow online influencer Xander Torres, who boasts more than 182,800 followers intrigued by his styling videos, regularly refers to the undershirts as “wife pleasers.” He said he receives pushback from a “vocal minority of incels and virgins,” who prefer the original term, but he’s also not bothered about it.

“If you think ‘wife pleaser’ is corny or cheesy and you’d rather say ‘tank top,’ then fine, say ‘tank top,’” he said in one of his viral clips. “I’m not the word police, I don’t care.”