Gen-Z is traveling out of state to purchase viral beaded handbags only sold at TJMaxx
Dare to bead fashionably hot!
Fashionistas are going to extreme lengths to get their hands on the unlikely must-have fashion accessory: beaded handbags.
But it’s not something you can find online easily, if at all. The whimsical handbags from the brand “Made in India” are sold exclusively in TJ Maxx and Marshall’s, which forces shoppers to dash to their local outlets — and beyond. Some consumers are even leaving their home states in the hopes of finding the rare-to-find accessories, which range in price from about $25 to $40.
After several failed attempts to find the bag in Manhattan, Sydney Moore, 23, recruited family members in Connecticut to track down a magenta-beaded sack she spotted on TikTok.
It’s “like a treasure hunt to find the different bags,” the Brooklynite told The Post.
She first began in TJ Maxx in Soho and went on to four different Manhattan locations in search of the brand. “I realized it was going to be more of a search than I first thought,” she admitted.
But Moore wasn’t willing to give up on the magenta bag with beaded tassels since it was the “perfect color” for her upcoming vacation outfit — so she called on family in Connecticut to act as her personal shoppers.
Eventually, she scored the bag after revisiting the Soho location again in the morning.
It “helped me have better chances of picking it up before anyone else got to them,” she confessed.
Like Moore, fashionistas are flocking to social media to detail their quests to find the viral beaded bags, which have accumulated over 70,000 videos on TikTok.
Said to be handcrafted in India, the bags by the little-known brand range in color, from pastels to neons and metallics, and come in different styles and sizes. Some have intricate floral designs and some harken back to the crochet sequin accessories popular in the 2000s.
“It gives hot girl summer or winter, hot girl fall, hot girl everything,” Maya Phillips, who goes by @maya.dannie on TikTok, quipped to The Post. “There’s just something about them to me that’s timeless. It goes with every outfit.”
Self-proclaimed “beaded bag girl” Phillips, 26, has collected 40 embellished purses in just a month and spent a little over $1,000.
“I have bags from Kentucky, [Washington] DC, I have bags from New York, literally all over the United States, and they get shipped over to me,” said Phillips.
Since she could only find four beaded bags in the Bay Area, the Brentwood, California, resident utilized TikTok live personal shoppers to scour TJ Maxx stores nationwide for Phillips’ request.
They “scan the store on TikTok live, and you buy the bag,” the content creator explained.
“And I literally have almost all of them,” she added.
Shoppers have become dedicated to finding handcrafted bags designed by “Made in India” because they’re a cheaper alternative and comparable to designer brands such as STAUD, which has beaded bags that cost around $300, or Susan Alexandra, which starts around $200.
“They’re extremely affordable compared to some other people that do beaded bags that are around $200,” Phillips said of the dupes.
TJ Maxx representative Kate Noonan told The Post that it loves to create a “‘treasure hunt’ shopping experience” with “on-trend” goods.
“We always appreciate seeing shoppers’ excitement about the amazing ‘hauls’ that they find and share across social media,” she added.
But on resale sites, the sequined bags are being hawked for nearly three times the price due to demand. On Poshmark, the “Made in India” bags are priced as high as $90, and on Mercari, they range from $40 to $100. Moore said she saw some resellers tripling the price.
The demand is in part why Phillips is proud to own 40 of them.
“I thought I was going to end up with maybe five that I love. Turns out that’s not going to happen,” she chuckled. “I know I have the most [bags], I am proud to say it.”