Ferrari pauses Purosangue SUV orders due to overwhelming demand

Ferrari has temporarily stopped taking orders for its $397,000 Purosangue SUV as high demand has sent waiting lists for some customers to around two years, Chief Marketing and Commercial Officer Enrica Galliera told the drive.com.au website.

Ferrari unveiled in September the gas-powered 12-cylinder Purosangue, which the Italian sports car maker prefers to describe as a four-door, four-seater. It pledged to keep the model’s sales below 20% of total group shipments over the car’s life-cycle to retain a degree of exclusivity.

“It’s no secret that we stopped taking orders. We had such an interest without delivering one single car,” Galliera was quoted as saying by the Australian website.

“We made a decision that we thought was consistent with the positioning of Ferrari and the model,” he added.

Asked for a comment, Ferrari declined to provide further details.

Waiting lists for new Ferraris normally run around 18 months. The company prioritizes existing customers when taking orders for new models.