Discover the 12 best indie beauty brands on Amazon

Out with the old and in with the new!

There was once a time where you had to search far and wide for underground, indie brands. Or else, you’d be stuck with the same finds as everyone else. And no one likes running into someone wearing the same shirt or lipstick as you (awkward).

But those hard times are over.

Whether you’re a granola-loving hipster searching for the undiscovered items or a beauty-guru on the hunt for what’s new, Amazon’s Indie Beauty roaster is for you.

Made up of emerging beauty brands and categories such as innovation, skin care, black-owned, fragrance and more, Amazon knows what’s up.

You can find some of the best indie beauty brands currently on Amazon below.

Ready to unlock unbelievably good hair and skin? If so, Coco & Eve is for you. Coming from the jungles of Bali and arriving at your doorstep, this award-winning beauty brand taking you to paradise. Shop self tanner, hair sets, exfoliators and more.

Fan-favorite product: Coco & Eve Like a Virgin Hair Masque, $40

Sometimes, the French just do it best. This indie brand brings luxury from France into the palm of your hand (literally). Enjoy gorgeously packaged hand washes, lotions and soaps.

Fan-favorite product: La Chatelaine Hand Cream Trio Tin, $27

Insert Name Here is unmatched when it comes to hair tools and quick-fix treatments. We wouldn’t be surprised if this brand blew up all over TikTok very soon. So snag some goodies before they go viral and sell out!

Fan-favorite product: INH Quick Slick Hair Finishing Stick, $22

Eight Saints prioritizes clean, natural beauty, and it’s achieved by only using eight ingredients. Yep, you read that right. Eight. Find everything you need from your face to your whole body.

Fan-favorite product: Eight Saints All In Eye Cream, $36, originally $44

Born in Korea and evolved in Los Angeles, skin care and body care brand LAPCOS is driven by premium ingredients, innovative technology and proven benefits. Best of all, the brand offers luxury products (such as face masks) at an affordable price.

Fan-favorite product: LAPCOS Revitalizing Variety Pack Sheet Masks, 5-Pack, $17

Excuse us, we’re just going to add just about everything in the Cleo + Coco line to our carts. Yes, that includes the natural deodorants, bars and dry shampoo.

Fan-favorite product: Cleo+Coco Natural Deodorant, $18, original price: $21

Free of sulfates, parabens, color, dyes and further yucky ingredients, VIRTUE puts the “care” in hair care. Enjoy the brand’s shampoos, conditioners, stylers, refreshers and more.

Fan-favorite product: VIRTUE 6-IN-1 Styler, $32

Avarelle is your one-stop-shop to acne control. Fight blemishes and manage break outs with an array of hydrocolloid technology patches.

Fan-favorite product: Avarelle Pimple Patches (40 Count), $8

Nonni believes that less is more, ensuring each of their products are animal-testing free and vegan. The brand offers everything from lip oils, cleanser, face brushes, hand soap and more.

Fan-favorite product: Nooni Korean Lip Oil, $12

Say sayonara to brassy blond hair. With BOLD UNIQ’s range of powerful shampoos, conditioners and hair treatments, you can master the art of hair.

Fan-favorite product: BOLD UNIQ Purple Shampoo, $30

BOOM! sits on the ethos of cultivating pro-age cosmetics for women in their 50s, 60s, 70s and beyond. Most known for their iconic face sticks, it’s simple to achieve glowing skin that doesn’t hide what matters most — you.

Fan-favorite product: BOOM! by Cindy Joseph Cosmetic Lip And Cheek Stick, $28

Get the lashes of your dreams with VASSOUL. The Amazon brand offers lash-lifting kits that are simple to use, stunning magnetic lashes and even lip plumping concoctions.

Fan-favorite product: VASSOUL Lash Lift Kit, $24

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