Chanel is opening a diner in Brooklyn with a menu of perfume

August 30, 2023

Fashion fans are going to eat up this Chanel diner.

The Parisian luxury fashion house is opening a diner in Williamsburg, Brooklyn — but don’t expect to be served greasy grub like burgers and french fries.

From Sept. 8-10, Chanel fans can visit the Lucky Chance Diner for a free experience to celebrate the launch of the Chance Eau Fraîche perfume.

The diner will be adorned with a Chanel touch, with pink and green interiors, Instagrammable photo opps, a pink double-C logo clock, a branded napkin holder and more.

Lucky Chance Diner will take over the corner at 225 Wythe Ave., a location that was once home to the iconic Wythe Diner.

Reservations are free, however, the beauty-themed diner is already completely booked up. An event page says “walk-ins are also welcome.”

When guests arrive at the Chanel-inspired diner, it will seem like a normal dinner experience, complete with a host stand, booths and countertop seating — though the menu will look different from your ordinary diner menu or even “girl dinner.”

Instead of an array of food options, the menus will feature a selection of fragrances. Sitting at the diner booths will be an interactive, 30-minute experience that is devoted to finding the Chance scent that suits you best.

Chanel to Open Lucky Chance Diner in Brooklyn to Celebrate Fragrance Launch — Instead of an array of food options, the menus will feature a selection of fragrances.

How the interactive fragrance experience will happen is a surprise, but after finding your new signature scent, guests will go to the back of the diner where there will be a vending machine with a chance to win customizable gifts.

More games will be available in the outdoor garden, as well as a pick-up window to purchase a Chance fragrance. Select sizes and concentrations of the four Chance fragrances will be available for purchase, including the new scent.

For the most part, the pop-up diner has no food, just smells — but complimentary beverages will be available in the diner and “refreshments” will be served in the outdoor courtyard.

Chanel’s new fragrance and beauty boutique is just a five minute walk from the trendy diner, so guests can take a light stroll after their light diner eats to spend money on the fragrance they love after their “personalized scent discovery.”

Reservations are 30 minutes long, and while they are not required, they are encouraged as the interactive experience is included in the reservation.

The Lucky Chance Diner is open to the public for three days from 11 a.m. to 7 p.m.

The pop-up diner is housed where the Wythe Diner served devoted fans from 1968 to 1988. After it closed, it became Relish from 1997 to 2010, and most recently, Cafe De La Esquina — the Brooklyn outpost of Manhattan’s La Esquina — from 2011 to 2018.

In 2019, it was reported that the corner of Wythe and North 10th Street would be the new home of a six-story apartment building.