Brad Pitt launches skincare line Le Domaine, inspired by ex Gwyneth’s Goop

September 21, 2022

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Goop 2.0?

Brad Pitt released a genderless skincare line called Le Domaine on Wednesday, and credited ex Gwyneth Paltrow with helping inspire the idea.

“I love what Gwyneth’s done [with Goop],” the 58-year-old actor told British Vogue. “She is still a really dear friend, and she has built this empire. She has always had that in her as a curator, and it’s been a lovely creative outlet for her.”

It’s not the first time Pitt’s followed Paltrow’s lead on skincare, as he added that the lifestyle maven — whom he dated from 1994 to 1997 — was “probably the first one who got [him] to even wash [his] face twice a day.”

The Oscar winner’s beauty routine has certainly evolved since; Le Domaine launched with three products, The Serum ($385), The Cream ($320) and The Cleaning Emulsion ($80).

Le Domaine The Serum ($385)

Le Domaine The Cream ($320)

Le Domaine Cleansing Emulsion — Le Domaine

Le Domaine The Cleaning Emulsion ($80)

Pitt developed the science-backed brand in partnership with the Perrin family, the Château Beaucastel vintners with whom he also worked on his Château Miraval Côtes de Provence Rosé.

This links Pitt’s new project to another of his former flames; he and Angelina Jolie bought Château Miraval together in 2008, and the exes are currently locked in a messy legal battle over the French winery.

Le Domaine’s products harness the antioxidant powers of grapes from Beaucastel and contain GSM10, an exclusive molecule that includes a combination of the fruit’s skin and seeds.

According to the brand’s website, Le Domaine also “wants to help slow the process of skin aging and give everyone, regardless of gender or skin type, the opportunity to age well.”

Brad Pitt and Gwyneth Paltrow in black outfits on the red carpet — Pitt and Paltrow dated (and even rocked matching hairstyles) in the ’90s.

Gwyneth Paltrow — “She is still a really dear friend, and she has built this empire, Pitt said of Paltrow and Goop.

Le Domaine skincare products on a white table — Pitt told British Vogue the products smell “very neutral, very fresh, and very, very subtle.”

Still, Pitt reassured British Vogue he doesn’t “want to be running from [aging],” adding, “It’s a concept we can’t escape, and I would like to see our culture embracing it a bit more, talking about it in those terms. Something we discussed [in founding Le Domaine] was this headline of ‘anti-[aging].’ It’s ridiculous … But what is real is treating your skin in a healthy manner.”

While Le Domaine plans to release a fourth product — The Fluid Cream — in January, it remains to be seen whether Pitt will someday expand his range into one as sprawling as Paltrow’s.

At the very least, perhaps the old flames could collaborate on a Goop candle.