Best sex toy stores for men, women and couples in 2023

Want top of the line adult toys for the bedroom? Recommending them is our pleasure.

Well, your pleasure is actually what we care about. Adult toys can be a taboo subject, but in today’s day and age more of us are reclaiming our sexual needs and making sexual health a priority in 2023.

Since there are a plethora of sexual wellness companies flooding the market, we wanted to do a deep dive into reviews to see which brands are worth a try, also looking into which products have their users begging for more.

Even better, many brands can be found on sites like Amazon with discrete packaging, and other retailers you may not expect like Sephora, Bloomingdale’s and more.

Both men and women can benefit from adding a helper or two into their closed-door activities, so we’ve included brands that cater to all types of lovers, be you alone or coupled up. In honor of Valentine’s Day 2023, we added 14 brands this year, each with spicy offerings that will have you falling in love over and over again.

Read on for our roundup of the best sex toy brands to shop in 2023, with gadgets and gizmos to scratch any itch and tickle any fancy you may have in the bedroom.

Show your body some love by checking out the selection of toys at Lovehoney. The site is one of the best for variety, as they have bestselling products for him and her, including the top-rated Fifty Shades of Grey Greedy Girl G-Spot Rabbit Vibrator that has over 1,000 reviews and counting. The site also uses discreet shipping and products can be found on either the Lovehoney site or on Amazon.

This device has a cult-following, and the reviews will show you why. The Womanizer is a suction-based device, using their unique Pleasure Air technology to offer various strengths and patterns of suction.

“This womanizer does what it promises in a way you have not experienced with any other toy before!” reads a glowing review on Amazon. “Conclusion: Instead of buying a huge number of cheaper other sex toys, just buy this one and you won’t need any of the others.”

For luxury sex toys and wellness devices, LELO is one of the top brands that satisfies that title. They have racked up awards year over year from the XBIZ Awards as well as the Adultex Awards and the reviews reflect the same.

Their bestseller page has options for all genders, including the highly-rated GIGI 2 with an average recommendation rate of 93%.

“I bought this recently and it’s changed the game. It’s as quiet as it advertises and the battery life has never been a problem,” reads a review. “If you’re looking to spice things up it’s a great beginner friendly product, 10/10 recommend.”

This site is great for both those that are experts in the bedroom and for those that are just now venturing into the realm of sex toys. For the latter, consider taking their quiz, taking your personal (or couple’s) needs into account and helping you find the best device to try.

Otherwise, the bestsellers page is a great place to start, showcasing the Eva wearable for couples that has nearly 1,000 reviews, as well as the palm-sized Pom vibrator with a 4.7-star average rating.

If your vibe is smart, wearable sex toys and devices, this is a great brand to check out. We-Vibe sells items for individual use as well as for couples, many of which can be controlled via their app for hands-free play.

The We-Vibe Sync is one of these bestselling devices, designed for couples, coming with an app as well as a remote, a 2-year warrantee and discreet, free shipping.

Similar to the above, Adam & Eve has a lot more to offer than just a brand or two to try. Instead, browse their selection of adult toys that span every need, from those designed for women, men, couples and all of the accessories needed to enhance the experience including lingerie and lubes.

Have you heard of sex tech? Lovense knows everything about this cool new industry, combining pleasure and technology to enhance your bedroom experience. They sell wearable devices controlled by Bluetooth for play on the go, like the bestselling Lush 3 remote control vibrator with a magnetic charging port and five-hour battery life.

This toy store is adults-only, fully stocked with items for all. Like some other online stores, Babeland is a warehouse that sells a plethora of other brands, including bestsellers like Hitachi and We-Vibe.

The site offers discreet shipping, free on orders over $69… we see you, Babeland. To fill your cart, check out each section of the site, including pages for beginners, couples and even for fetishes and desires.

If we didn’t tell you, you may not even know these streamlined toys were this kind of “toy.” The items at Maude are sleek, affordable and designed for all bodies, making it a great brand to start with for newcomers. However, looking at both press coverage and reviews, many stick around and choose Maude nightly.

“Absolutely amazing, worth every penny!” reads one of over 800 reviews of the vibe. “It’s big enough so it won’t slip when wet, yet not so big that it’s overwhelming, different speeds for different moments, but perfect for every occasion.”

Sex should be fun, and these toys are here to help. Fun Factory has a number of adult toys to choose from, starting with their bestsellers with great names like Manta or Bootie.

“Me and my partner picked this up for Valentine’s Day. I was super impressed immediately,” reads a Feb. 14 review of the Manta toy. “Not only is this a great solo toy this is even better with a partner. This is our second toy from this company and will not be our last. If you are on the fence do not think twice worth every penny.”

Sex toys are no longer taboo, but they are Tabu. This company is specialized for those going through menopause and wanting to embrace and enhance their sexual wellness. The Kit comes with everything you need to get started, including a personal massager and organic lubricant to go with.

“I cannot say enough good things about this company and product,” reads a review from a 71-year-old user. “The products are just as described and wonderful. The customer service it gives you is beyond compare. Thank you Tabu for all you do!”

If you still giggle at the eggplant and peach emojis, this company is for you. Emojibator brings the silly back to sex, embracing the fun nature of the adult activity. As promised, their classic Eggplant Emojibator is an affordable vibrator with a fun look and 10 vibration settings. They also carry accessories and bundles, should you want a full fruit basket of toys.

If Gwyneth Paltrow has it on her site, we figure it’s worth a try. Head to her wellness site for some of her top picks. There are choices from her favorite brands like Womanizer and LELO, already on this list.

However, Goop also has their own toys, like the Double-Sided Wand Vibrator and the Ultraplush Self-Heating G-Spot Vibrator, each coming with a one-year warranty and a travel lock and storage pouch.

Unleash your inner lioness or lion, with these adult toys.

The selling point here is really the science, as the toys they sell have the ability to record and track your orgasms, helping to guide you to the most pleasure possible. The smart toys plus the mobile app can create charts showing you the best times, positions and more for you to achieve the big O.

“Great for data nerds,” reads a five star review. “This is the easiest way I’ve ever been able to get feedback about my body’s physiological responses.”

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