Chanel’s 2022 update to its Première watch is off the chain
October 14, 2022
It’s Chanel finesse, from that interlaced strap and evocative silhouette to its abiding chic.
The Première watch, created in 1987 by artistic director Jacques Helleu, became an instantly recognizable icon of the house.
Revisited in 2022 by Arnaud Chastaingt, director of the Watchmaking Creation Studio, it’s quite simply an ideal.
The sleek octagonal dial and beveled glass mirror the shape of a Chanel Nº 5 bottle stopper — and the outline of the Place Vendôme, so admired by founder Coco Chanel from her suite at the Ritz — while the leather-and-chain bracelet echoes the straps of the house’s quilted bags.
As for the black lacquer dial accented by a gold case? Timeless.
Prop Stylist: Anna Surbatovich