Bud Light’s social media draws backlash after Dylan Mulvaney
Bud Light’s social-media accounts have resumed regular postings after a hiatus that followed the ill-fated marketing tie-up with transgender influencer Dylan Mulvaney — and they’re drawing brutal comments from critics.
The feel-good posts which feature images of people enjoying Bud Light received negative replies from Twitter users, including one who wrote: “I’d rather drink urine.”
Over the weekend, Bud Light tweeted out images depicting beer-drinkers enjoying themselves.
Sunday’s tweet included a photo of two women walking outdoors — one of which is holding a 24-can case of Bud Light.
“Summer Sunday made easy,” the caption of the tweet read.
The tweet prompted one user of Photoshop to crop an image of a large trash bin — making it seem as if the woman was about to toss the case of Bud Light into the garbage.
Another cropped image made it appear as if the two women were walking through a garbage dump.
The tweet that was posted on Saturday features an image of a man holding an open bottle of Bud Light.
“It’s Saturday. Let’s have a good day,” the caption of the tweet read.
One snarky responder tweeted: “You haven’t had a good day in almost four months.”
Each of the tweets were deluged with negative responses from those who have vowed to boycott the brand over its Mulvaney partnership.
“The best ratios are Bud Light ratios,” one Twitter user wrote.
On Twitter, a ratio refers to a tweet that generates more comments than likes or shares — a surefire sign that the post will be met with a largely negative reception.
Another Twitter user joked that whoever is managing Bud Light’s social media accounts has a difficult task in front of them.
“Shout out to the bud light intern who has the difficult job of hiding every reply,” the Twitter user wrote.
Another Twitter user wrote: “You lost your customer base. The only people drinking your beer are those who don’t know about the boycott and think they’re just getting a great deal on beer.”
The Twitter user continued: “You did this, and continue to do this, to yourself. You made drinking beer political.”
The Post has sought comment from Anheuser-Busch.
Last Wednesday, the official Bud Light Twitter account posted an image showing cans of the beer resting in an icy cooler.
“Wednesday night beers,” read the caption of the tweet.
Another beer drinker vowed: “Ah yes. Gonna grab a Blue Moon.”
Bud Light’s efforts to win back hearts and minds have been met with stiff resistance from boycotters who vow to shun the beer at least until its parent company offers up a full-throated apology.
Sales of Bud Light fell by 23.6% over the Fourth of July holiday — continuing a weeks-long trend that has seen a steady decline of the brand’s popularity at checkout counters nationwide.
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