TikTok’s #TomatoGirl trend takes over in NYC

Adrianne Paerels, a 31-year-old artist and Hoboken native, wears what she eats.

She grew up feasting on her grandmother’s spaghetti pomodoro, which inspired her to start making whimsical pants decorated with cans of tomatoes, boxes of pasta and tins of olive oil.

“I turned to my pantry,” Paerels says of the pants, which she sells for upward of $200 on her website, HelloAdrianne.com.

Gen Z’s latest obsession is the tomato life. On TikTok, #TomatoGirl stands at 2.2 million views and has users in their 20s or late teens looking like they spend their summers gallivanting around Positano.

The looks is red nails and lips, Italian linen midi skirts reminiscent of Gwyneth Paltrow’s outfits in “The Talented Mr. Ripley,” wavy hair swept into a bandana and perhaps some gingham that conjures up a tablecloth at a cozy trattoria.

“The tomato girl lifestyle comes from aspects of my upbringing. Italian culture is synonymous with family and food -— all of the good things that really nourish your soul,” Paerels said.


Adrianne Paerels wearing a red and white checkered dress.
Adrianne Paerels, a New Jersey native and artist, is living — and loving — the #tomatolife.
Courtesy of Paerels

Tomatoes on a slip.
Paerels creates clothing with tomato cans on it, an homage to the spaghetti Pomodoro she grew up eating — and her beloved New Jersey tomatoes.
Paerels

Various fashion brands are pushing the trend. Lisa Says Gah sells tomato-adorned shorts, Moda Operandi is serving up San Marzano-hued bikinis and Ciao Lucia offers linen dresses that evoke breezy summers on the Mediterranean. Designer Bianca Bosso even has a new “Al Fresco” collection that features spaghetti-and-meatball earrings and shirts emblazoned with huge images of Aperol spritzes and farfalle pasta.

Some say it’s not so much what you wear. It’s a state of mind.

“It’s really a lifestyle being the tomato girlie. It’s not necessarily where you are, it’s how you live. Stopping for an Aperol spritz at 3:00 p.m. Wearing a strappy sandal with a silk dress while solo dining. Looking chic and feeling empowered to do things on your own in a bold red that makes you feel hot and ready to do things without someone,” Tiff Baira, 26, a TikToker, matchmaker and model, told The Post.

The Manhattanite recalled a night at Sant Ambroeus shining as bright as an heirloom tomato in a monochrome red corset and silk skirt.

“The outfit was giving chicken parm,” she quipped.

Miami-based Sophie Weill, 31, and her sister Kiki Weill, 29, have opted for a breezy, Italian-inspired wardrobe since taking a cooking class in Rivello two years ago.

“We just gravitated towards wearing more light and bright linens,” Sophie told The Post. 


Woman on beach in red bra and red skirt.
Tiff Baira, 26, a Manhattan-based tiktoker, match maker and model, is leaning into hot #tomatogirl summer.
Courtesy of Baira

Woman wearing midi white skirt and bandana.
Gen Z’s latest obsession is the tomato life. On TikTok, #TomatoGirl stands at 2.2 million views. Here, Paerels wears a linen skirt and bandana for a walk through Little Italy.

La dolce vita even led them to a business venture — a tableware line called Piano Piano that has Amalfi Coast vibes.

Some, however, would like to throw a juicy nightshade at the style.

“Italians dress for the season and the location. They don’t follow super-trendy trends and I don’t think they would ever refer to each other as ‘tomato girls,’” Isabetta Andolini, author of “Italian Lessons” and “Kiss My Jagged Face,” told The Post. “They invented these looks without even trying.’